The purpose of authoring this feature was to help open peoples understanding about the vast possibilities that lie ahead regarding to 'How To Use Visual Story Telling With Marketing To Win More Leads'. Although this may be old news for some people, it is totally relevant for others.

Besides researching trends in visual communication and next-generation storytelling, shes passionate about data-driven content. It became something we all really looked forward to. Perhaps the most well-known character archetype is that of the Hero who embarks on a quest to find a treasure and faces one or more obstacles along the journey while being supported by a helper. The conventional screenwriting wisdom here is that if you have a story with a long set-up its not suitable for film. THE FINAL PUSH Beaten and battered, the hero now gives his all in achieving the goal.

The importance of imagined narratives cannot be understated. Advertising of any kind without the proper investment in brand story only makes sense to the myopic client who thinks people already care. In much the same way, you can show the reader the fruits of the protagonists toils. The world needs more storytelling for business to liven things up.

Take the Cinderella story as an example. This is the structure for the ever-popular boy meets girl theme in a lot of drama and romantic comedy. In these conditions, the same innocuous conversation becomes fascinating because the public is participating in the scene. Act One introduces the hero, Act Two introduces the conflict, and Act Three resolves it. Maybe storytelling in business is the answer for you?

Focus on what YOU have to do to win. The most powerful person in the world is the storyteller. Another effective and constructive way luxury brands can tell their story is through charity. Heroes are pushed into a story because their old life, their ordinary world, is no longer tenable given the knowledge or circumstances they now have. Does the act of storytelling with data really add value?

This is especially important when discussing values that some people might not agree with or understand. Our job in this life is not to shape ourselves into some ideal we imagine we ought to be, but to find out who we already are and become it. Merging logic and emotion can be a powerful combination to drive action from your insights. This feature benefitted from a range of expert comments, representing different viewpoints across the city.

Every business has a heart that can be expressed through storytelling. Invite them by saying something like, Slap your hands on your legs with me! You could also have the audience repeat lines with you, such as, Not by the hair of my chinny, chin, chin!If the audience gets loud, pause. For a low-risk approach, plunge the reader straight into the action. Participation using key vocabulary and phrases can create an awareness of rhythm and structure.

This article was written by Dylan Young. I have a curiosity about storytelling and regularly put pen to paper for other publications and magazines. I try my best to help others as much as possible.. When I'm not writing, I enjoy Geocaching and Singing. Find me on Twitter or LinkedIn